00615nam a22001457a 4500020002400000082001500024100005800039245004500097260003100142300002700173650013600200942000700336952010900343999001700452 a9788131773338 (pbk) a658.8bCOM aShitole, G. Y. aElizabeth MathewsaSeetha Narayanan  aMarketing and human resource management  aNew Dehli bPearson c2012 axii, 178 p. c; 16 cm. aManagement aMarketing vConsumer behaviour vMarket segmentation vMarketing mixvHuman relations vMarketing trends vRIPSvRCRS  cBK 00104070aGGLbGGLd2013-09-29ePurchased : Multilinel0o658.8 COMp18081r2020-10-23 00:00:00t1yBK c10993d10993