Kotler, Philip  Gray Armstrong <br/><br/>
Principles of marketing  

 - Boston  Prentice-Hall  2012 
 - xxiv,various pages  : ill.   ; 29 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780132167123(hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT