TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing 
SN  - 9780132167123(hb)
U1  - 658.84 
PY  - 2012///
CY  - Boston
PB  - Prentice-Hall
KW  - Marketing
KW  - Marketing strategy
KW  - Marketing environment
KW  - Pricing products
KW  - Advertising
KW  - Sales promotion
KW  - Public relations
KW  - Global marketplace
KW  - FMS
N1  - Includes index
ER  -