Kotler, Philip et.al. <br/><br/>
Principles of marketing   a south asian perspective 

 - New Delhi  Pearson  2010 
 - xix, various pages  : ill. (col.)  ; 25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131731017 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / MAR