TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing: people, technology, strategy
SN  - 9788131759394 (pbk)
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Marketing strategy
KW  - Challenges
KW  - Advantage
KW  - Attributes
KW  - Decisions
KW  - Environments
KW  - Dimensions
KW  - FMS
N1  - Includes index
ER  -