Buttle, Francis <br/><br/>
Customer relationship management  concepts and technologies 

 - Amsterdam  Elsevier  2009 
 - xxi, 500 p.  : ill.  ; 29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856175227 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations-Management<br/>Customer relations-Data processing--Database marketing implementation--Customer-Based marketing--Database marketing--Strategic CRM--Marketing channels--FMS
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUT