Kotler, Philip  Kevin Lane Keller <br/><br/>
Marketing management 

 - New Jersey  Prentice-Hall  2012 
 - various pages.  : ill.  ; 29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132102926 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Marketing strategies--Decision making--Marketing research--Database marketing--Consumer behavior--Market segmentation--Managing services--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT