<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00589nam a22001577a 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780132102926 (pbk)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">KOT</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kotler, Philip</subfield>
    <subfield code="a">Kevin Lane Keller</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing management</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Jersey</subfield>
    <subfield code="b">Prentice-Hall</subfield>
    <subfield code="c">2012</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">various pages.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 29 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing management</subfield>
    <subfield code="v">Marketing strategies</subfield>
    <subfield code="v">Decision making</subfield>
    <subfield code="v">Marketing research</subfield>
    <subfield code="v">Database marketing</subfield>
    <subfield code="v">Consumer behavior</subfield>
    <subfield code="v">Market segmentation</subfield>
    <subfield code="v">Managing services</subfield>
    <subfield code="v">FMS</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2013-11-08</subfield>
    <subfield code="e">Purchased: Al-Hafiz Traders</subfield>
    <subfield code="g">1067.00</subfield>
    <subfield code="l">27</subfield>
    <subfield code="m">8</subfield>
    <subfield code="o">658.8 KOT</subfield>
    <subfield code="p">8496</subfield>
    <subfield code="r">2022-05-17 00:00:00</subfield>
    <subfield code="s">2022-04-06</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2013-11-08</subfield>
    <subfield code="e">Purchased: Al-Hafiz Traders</subfield>
    <subfield code="g">1067.00</subfield>
    <subfield code="l">26</subfield>
    <subfield code="m">6</subfield>
    <subfield code="o">658.8 KOT</subfield>
    <subfield code="p">8497</subfield>
    <subfield code="r">2023-11-30 00:00:00</subfield>
    <subfield code="s">2023-10-31</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2013-11-08</subfield>
    <subfield code="e">Purchased: Al-Hafiz Traders</subfield>
    <subfield code="g">1067.00</subfield>
    <subfield code="l">23</subfield>
    <subfield code="m">6</subfield>
    <subfield code="o">658.8 KOT</subfield>
    <subfield code="p">8498</subfield>
    <subfield code="r">2021-12-02 00:00:00</subfield>
    <subfield code="s">2021-12-02</subfield>
    <subfield code="t">3</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">11224</subfield>
    <subfield code="d">11224</subfield>
  </datafield>
</record>
