TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 9780132102926 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing management
KW  - Marketing strategies
KW  - Decision making
KW  - Marketing research
KW  - Database marketing
KW  - Consumer behavior
KW  - Market segmentation
KW  - Managing services
KW  - FMS
N1  - Includes bibliographical references and index
ER  -