TY  - BOOK
AU  - Curtis, Tony 
TI  - Marketing for engineers, scientists and technologists
SN  - 9780470057094 (pbk)
U1  - 658.8 
PY  - 2008///
CY  - Chichester
PB  - John Wiley & Sons Ltd.
KW  - Marketing
KW  - Product management
KW  - Marketing systems
KW  - Project management
KW  - Product development
KW  - Marketing plan
KW  - Market driven quality
KW  - Finance marketing
KW  - FMS
N1  - Includes index
ER  -