TY  - BOOK
AU  - Sparks,Glenn G.
TI  - Media effects research : : a basic overview 
SN  - 9781111344450 (pbk.)
U1  - 302.23 
PY  - 2013///
CY  - Australia
PB  - Wadsworth Cengage Learning
KW  - Mass media-special aspects
KW  - Mass media-research methodology
KW  - Mass media
KW  - Media effects
KW  - Media content
KW  - Survey
KW  - Media violence
KW  - Persuasive effects
KW  - News
KW  - Media stereotypes
KW  - RIMS
N1  - Including Index
ER  -