Vivian, John <br/><br/>
The media of mass communication  

 - Boston  Pearson  2013 
 - xxvi, 478 p.   : ill. (col.)   ; 28 cm. 
<br/><br/> Including index. 
<br/><br/><label>ISBN: </label>9780205029587 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media-Technological innovations<br/>Mass media-Social aspects--Media literacy--Media technology--Media economics--Sound media--Motion media--Media landscape--RIMS
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV