TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication 
SN  - 9780205029587 (pbk)
U1  - 302.23 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Mass media
KW  - Mass media-Technological innovations
KW  - Mass media-Social aspects
KW  - Media literacy
KW  - Media technology
KW  - Media economics
KW  - Sound media
KW  - Motion media
KW  - Media landscape
KW  - RIMS
N1  - Including index
ER  -