Sheth, Jagdish N.  David M. Gardner  Dennis E. Garrett <br/><br/>
Marketing theory  evolution and evaluation 

 - Canada  John Wiley & Sons  1988 
 - xi, 231 p.  22 cm. 
<br/><br/> Includes references. 
<br/><br/><label>ISBN: </label>0471635278 (pbk) 9780471635277 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Noninteractive economic--Metatheory criteria --Interactive economic--Noneconomic schools--Standardized art--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8001  / SHE