00514pam a2200133 a 4500020002100000020002400021082001800045100005900063245004700122260003600169300002300205500002500228650012700253  a0471635278 (pbk)  a9780471635277 (pbk)00a658.8001bSHE1 aSheth, Jagdish N.aDavid M. GardneraDennis E. Garrett10aMarketing theorybevolution and evaluation  aCanadabJohn Wiley & Sonsc1988  axi, 231 p.c22 cm.  aIncludes references. 0aMarketingvNoninteractive economicvMetatheory criteria vInteractive economicvNoneconomic schoolsvStandardized artvFMS