<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing theory</title>
    <subTitle>evolution and evaluation</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Sheth, Jagdish N. David M. Gardner Dennis E. Garrett</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Canada</placeTerm>
    </place>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>1988</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xi, 231 p. 22 cm.</extent>
  </physicalDescription>
  <note>Includes references.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Noninteractive economic</topic>
    <topic>Metatheory criteria</topic>
    <topic>Interactive economic</topic>
    <topic>Noneconomic schools</topic>
    <topic>Standardized art</topic>
    <topic>FMS</topic>
  </subject>
  <classification authority="ddc">658.8001 SHE</classification>
  <identifier type="isbn">0471635278 (pbk)</identifier>
  <identifier type="isbn">9780471635277 (pbk)</identifier>
  <recordInfo/>
</mods>
