TY  - BOOK
AU  - Sheth,Jagdish N.
TI  - Marketing theory: evolution and evaluation
SN  - 0471635278 (pbk)
U1  - 658.8001 
PY  - 1988///
CY  - Canada
PB  - John Wiley & Sons
KW  - Marketing
KW  - Noninteractive economic
KW  - Metatheory criteria
KW  - Interactive economic
KW  - Noneconomic schools
KW  - Standardized art
KW  - FMS
N1  - Includes references
ER  -