Berger, Arthur Asa <br/><br/>
Media and communication research methods   an introduction to qualitative and quantitative approaches  

 - London  SAGE  2014 
 - xvii, 365 p.  : ill.  ; 23 cm 
<br/><br/><label>ISBN: </label>9781452256573 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Research-Methodology<br/>Communication-Research-Methodology --Qualitative research methods --Quantitative research methods --Library searches --Semiotic analysis --Rhetorical analysis --Surveys --Experiments --RIMS
<br/><br/><label>Dewey Class. No.: </label>302.23072  / BER