TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods : an introduction to qualitative and quantitative approaches 
SN  - 9781452256573 (pbk)
U1  - 302.23072 
PY  - 2014///
CY  - London
PB  - SAGE
KW  - Mass media-Research-Methodology
KW  - Communication-Research-Methodology
KW  - Qualitative research methods
KW  - Quantitative research methods
KW  - Library searches
KW  - Semiotic analysis
KW  - Rhetorical analysis
KW  - Surveys
KW  - Experiments
KW  - RIMS
ER  -