Keller, Kevin Lane  Ambi M. G. Parameswaran  Isaac Jacob <br/><br/>
Strategic brand management   building, measuring, and managing brand equity 

 - India  Pearson  2015 
 - xxix, 586 p.  : ill.  ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332542204 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management<br/>Management--Brand positioning and values--Brand management--Strongest brands--Brand equity--Designing marketing--Pricing strategy--Marketing communications--Research techniques--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL