00670cam a22001574a 4500 0 0 0 0 IMC IMC 2015-03-07 Purchased: Multiline Books 959.00 0 658.827 KEL 22760 2015-03-07 00:00:00 1 2019-02-21 BK 0 0 0 0 GGL GGL 2018-08-15 Purchased: Allied Book Company 2099.20 1 658.827 KEL 37297 2026-08-02 2026-07-19 15:48:07 2026-07-19 2 BK 0 0 0 0 GGL GGL 2018-09-11 Purchased:Allied Book Company 2099.20 0 658.827 KEL 37398 2018-09-11 00:00:00 3 BK 0 0 0 0 GGL GGL 2019-10-19 Purchased: Multiline Book Company 1713.58 0 658.827 KEL 59276 2019-10-19 00:00:00 4 BK 13047 13047 9789332542204 (pbk) 658.827 KEL Keller, Kevin Lane Ambi M. G. Parameswaran Isaac Jacob Strategic brand management building, measuring, and managing brand equity India Pearson 2015 xxix, 586 p. : ill. ; 24 cm. Includes index. Strategic management Management Brand positioning and values Brand management Strongest brands Brand equity Designing marketing Pricing strategy Marketing communications Research techniques RSBM FMS BK