TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9789332542204 (pbk)
U1  - 658.827 
PY  - 2015///
CY  - India
PB  - Pearson
KW  - Strategic management
KW  - Management
KW  - Brand positioning and values
KW  - Brand management
KW  - Strongest brands
KW  - Brand equity
KW  - Designing marketing
KW  - Pricing strategy
KW  - Marketing communications
KW  - Research techniques
KW  - RSBM
KW  - FMS
N1  - Includes index
ER  -