Donald J. Bowersox  M. Bixby Cooper  Douglas M. Lambert <br/><br/>
Management in marketing channels  

 - New york  McGraw-Hill   1980 
 - viii, 390 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>0070067406 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels-Management <br/>Marketing channels-Case studies<br/>Marketing management --Contemporary marketing channels --Channel structure participants --Interorganizational behavior --Legal environment --IIMC
<br/><br/><label>Dewey Class. No.: </label>658.84  / MAN