<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00575nam a22001337a 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0070067406 (hb)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.84</subfield>
    <subfield code="b">MAN</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Donald J. Bowersox</subfield>
    <subfield code="a">M. Bixby Cooper</subfield>
    <subfield code="a">Douglas M. Lambert</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Management in marketing channels </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New york</subfield>
    <subfield code="b">McGraw-Hill </subfield>
    <subfield code="c">1980</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 390 p.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 24 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing channels-Management </subfield>
    <subfield code="a">Marketing channels-Case studies</subfield>
    <subfield code="a">Marketing management </subfield>
    <subfield code="v">Contemporary marketing channels </subfield>
    <subfield code="v">Channel structure participants </subfield>
    <subfield code="v">Interorganizational behavior </subfield>
    <subfield code="v">Legal environment </subfield>
    <subfield code="v">IIMC</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">1</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2015-03-15</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.84 MAN</subfield>
    <subfield code="p">22224</subfield>
    <subfield code="r">2015-03-15 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2015-03-15</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">13112</subfield>
    <subfield code="d">13112</subfield>
  </datafield>
</record>
