Philip Kotler  Kevin Lane Keller  Abraham Koshy  Mithileshwar Jha <br/><br/>
Marketing management  a south asian perspective 

 - New Delhi  Pearson  2013 
 - xxiii, 596+96 p.  : ill., Col.,  ; 28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131767160 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management--Consumer behavior--Internet marketing--Marketing management--Marketing research--Sustaining growth--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR