00542nam a22001217a 4500020002400000082001500024100007000039245005200109260002900161300004600190500005100236650013300287  a9788131767160 (pbk)  a658.8bMAR  aPhilip KotleraKevin Lane KelleraAbraham KoshyaMithileshwar Jha  aMarketing managementba south asian perspective  aNew DelhibPearsonc2013  axxiii, 596+96 p.b: ill., Col.,c; 28 cm.  aIncludes bibliographical references and index.  aMarketing aManagementvConsumer behaviorvInternet marketingvMarketing managementvMarketing researchvSustaining growthvRSBM