TY  - BOOK
AU  - Philip Kotler
TI  - Marketing management: a south asian perspective
SN  - 9788131767160 (pbk)
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Internet marketing
KW  - Marketing management
KW  - Marketing research
KW  - Sustaining growth
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -