Mullins, John W.  Orville C. Walker Jr. <br/><br/>
Marketing management  a strategic decision making approach 

 - New Delhi  McGraw-Hill Education (India) Pvt. Ltd.  2013 
 - xxi, 551 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>125909720X (pbk) 9781259097201 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Growing markets --Declining markets--Effective implementation--Marketing performance--Development strategies --Marketing analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUL