Marketing management
a strategic decision making approach
Mullins, John W. Orville C. Walker Jr.
creator
text
New Delhi
McGraw-Hill Education (India) Pvt. Ltd.
2013
monographic
xxi, 551 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Marketing
Growing markets
Declining markets
Effective implementation
Marketing performance
Development strategies
Marketing analysis
FMS
658.8 MUL
125909720X (pbk)
9781259097201 (pbk)