TY  - BOOK
AU  - Mullins,John W.
TI  - Marketing management: a strategic decision making approach
SN  - 125909720X (pbk)
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Pvt. Ltd.
KW  - Marketing
KW  - Growing markets
KW  - Declining markets
KW  - Effective implementation
KW  - Marketing performance
KW  - Development strategies
KW  - Marketing analysis
KW  - FMS
N1  - Includes bibliographical references and index
ER  -