Lilien, Gary L.  Philip Kotler  K. Sridhar Moorthy <br/><br/>
Marketing models 

 - Delhi  PHI Learning Pvt. Ltd.  2013 
 - xv, 803 p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788120314757 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing-models--Consumer behavior--Sales promotion--Advertising--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL