00447cam a2200121 a 4500020002400000082001500024100005500039245002100094260004000115300003300155500005100188650008600239  a9788120314757 (pbk)00a658.8bLIL1 aLilien, Gary L.aPhilip KotleraK. Sridhar Moorthy10aMarketing models  aDelhibPHI Learning Pvt. Ltd.c2013  axv, 803 p.b: ill.c; 24 cm.  aIncludes bibliographical references and index. 0aMarketingvMarketing-modelsvConsumer behaviorvSales promotionvAdvertisingvFMS