TY  - BOOK
AU  - Lilien,Gary L.
TI  - Marketing models
SN  - 9788120314757 (pbk)
U1  - 658.8 
PY  - 2013///
CY  - Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Marketing
KW  - Marketing-models
KW  - Consumer behavior
KW  - Sales promotion
KW  - Advertising
KW  - FMS
N1  - Includes bibliographical references and index
ER  -