Beri, G. C.
Marketing research
- New Delhi McGraw-Hill Education (India) Pvt. Ltd. 2013
- xx, 627 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259004902 (pbk) 1259004902 (pbk)
Marketing --Interviewing in marketing research--Numerical analysis--Data processing--Marketing research--Management--Marketing research --FMS
658.83 / BER