Beri, G. C.

Marketing research - New Delhi McGraw-Hill Education (India) Pvt. Ltd. 2013 - xx, 627 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781259004902 (pbk) 1259004902 (pbk)


Marketing --Interviewing in marketing research--Numerical analysis--Data processing--Marketing research--Management--Marketing research --FMS

658.83 / BER