Beri, G. C. creator text New Delhi McGraw-Hill Education (India) Pvt. Ltd. 2013 monographic xx, 627 p. : ill. ; 24 cm. Includes bibliographical references and index. Marketing Interviewing in marketing research Numerical analysis--Data processing Marketing research--Management Marketing research FMS 658.83 BER 9781259004902 (pbk) 1259004902 (pbk)