Feinberg, Fred M.  Thomas C. Kinnear  James R. Taylor <br/><br/>
Modern marketing research   concepts, methods, and cases 

 - Delhi  Cengage Learning  2013 
 - xxx, 689 p.  : ill.  ; 28 cm. 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9788131519448 (pbk) 8131519449 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Marketing research-Methodology --Interviewing in marketing research--Marketing research--Study and teaching--Marketing research--Data processing--Marketing research --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.83  / FEI