<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00663nam a22001697a 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9788131519448 (pbk)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8131519449 (pbk)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.83</subfield>
    <subfield code="b">FEI</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Feinberg, Fred M.</subfield>
    <subfield code="a">Thomas C. Kinnear</subfield>
    <subfield code="a">James R. Taylor</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Modern marketing research </subfield>
    <subfield code="b">concepts, methods, and cases</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Delhi</subfield>
    <subfield code="b">Cengage Learning</subfield>
    <subfield code="c">2013</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx, 689 p.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 28 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing </subfield>
    <subfield code="a">Marketing research-Methodology </subfield>
    <subfield code="v">Interviewing in marketing research</subfield>
    <subfield code="v">Marketing research--Study and teaching</subfield>
    <subfield code="v">Marketing research--Data processing</subfield>
    <subfield code="v">Marketing research </subfield>
    <subfield code="v">FMS </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2015-09-16</subfield>
    <subfield code="e">Purchased: Allied Book Company</subfield>
    <subfield code="g">865.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 FEI</subfield>
    <subfield code="p">23160</subfield>
    <subfield code="r">2015-09-16 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMC</subfield>
    <subfield code="b">IMC</subfield>
    <subfield code="d">2015-09-16</subfield>
    <subfield code="e">Purchased: Allied Book Company</subfield>
    <subfield code="g">865.00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.83 FEI</subfield>
    <subfield code="p">23161</subfield>
    <subfield code="r">2022-11-07 00:00:00</subfield>
    <subfield code="s">2022-10-20</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">13858</subfield>
    <subfield code="d">13858</subfield>
  </datafield>
</record>
