TY  - BOOK
AU  - Feinberg, Fred M.
TI  - Modern marketing research : concepts, methods, and cases
SN  - 9788131519448 (pbk)
U1  - 658.83 
PY  - 2013///
CY  - Delhi
PB  - Cengage Learning
KW  - Marketing
KW  - Marketing research-Methodology
KW  - Interviewing in marketing research
KW  - Marketing research--Study and teaching
KW  - Marketing research--Data processing
KW  - Marketing research
KW  - FMS
N1  - Includes index.
ER  -