Kurtz , David L.   Boone, Louse E. <br/><br/>
Principles of contemporary marketing  

 - Delhi  Cengage Learning  2012 
 - Various pages  : ill.   ; 28 cm. 
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9788131519585 (pbk) 8131519589 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Marketing management--Marketing research --Internet marketing--Industrial marketing--FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR