TY  - BOOK
AU  - Kurtz , David L. 
TI  - Principles of contemporary marketing 
SN  - 9788131519585 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - Delhi
PB  - Cengage Learning
KW  - Marketing
KW  - Marketing management
KW  - Marketing research
KW  - Internet marketing
KW  - Industrial marketing
KW  - FMS
N1  - Includes bibliographical references and index.
ER  -