Schiffman, Leon G.  Joseph Wisenblit  S. Ramesh Kumar <br/><br/>
Consumer behavior 

 - Noida  Dorling Kindersley (India) Pvt. Ltd.  2015 
 - xxvii, 508 p.  : ill., col.  ; 25 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9789332537644 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Marketing research--Consumer research--Mobile Media--Quantitative research--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH