00577cam a2200157 i 4500 0 0 0 0 IMC IMC 2015-09-18 Purchased: Allied Book Company 765.00 19 3 658.8342 SCH 23142 2024-12-23 00:00:00 2024-11-06 2 2019-02-21 BK 0 0 0 0 IMC IMC 2015-09-16 Purchased: Allied Book Company 765.00 16 2 658.8342 SCH 23143 2023-06-20 00:00:00 2023-04-28 1 2019-02-21 BK 13860 13860 9789332537644 (pbk) 658.8342 SCH Schiffman, Leon G. Joseph Wisenblit S. Ramesh Kumar Consumer behavior Noida Dorling Kindersley (India) Pvt. Ltd. 2015 xxvii, 508 p. : ill., col. ; 25 cm. Includes bibliographical references, glossary and index. Consumer behavior Marketing research Consumer research Mobile Media Quantitative research FMS BK