Clow, Kenneth E.  Donald E. Baack <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - Noida   Pearson India Education Services Pvt. Ltd.  2019 
 - 455 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332518377 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing--Marketing communication--Advertising-management--Marketing-planning--Media channels--Digital marketing--Sales promotions--Advertising--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO