00589cam a2200121 i 4500020002400000082001500024100003800039245006800077260006100145300002900206500005100235650018100286  a9789332518377 (pbk)00a659.1bCLO1 aClow, Kenneth E.aDonald E. Baack10aIntegrated advertising, promotion, and marketing communications  aNoida bPearson India Education Services Pvt. Ltd.c2019  a455 p.b: ill.c; 25 cm.  aIncludes bibliographical references and index. 0aManagement sciencesaMarketingvMarketing communicationvAdvertising-managementvMarketing-planningvMedia channelsvDigital marketingvSales promotionsvAdvertisingvFMSvRSBM