00661cam a2200157 i 4500 0 0 0 0 IMC IMC 2015-09-16 Purchased: Allied Book Company 950.00 0 659.1 CLO 23148 2015-09-16 00:00:00 1 2019-02-21 BK 0 0 0 0 IMC IMC 2015-09-16 Purchased: Allied Book Company 950.00 0 659.1 CLO 23149 2015-09-16 00:00:00 2 2019-02-21 BK 0 0 0 0 GGL GGL 2019-11-27 Purchased: Allied Book Company 1676.62 0 659.1 CLO 56447 2019-11-27 00:00:00 3 BK 0 0 0 0 MLK MLK 2020-01-15 Purchased: Pak Book Corporation 1628.49 0 659.1 CLO 61554 2020-01-15 00:00:00 4 2020-01-15 BK 0 0 0 0 MLK MLK 2020-01-16 Purchased: Allied Book Company 1601.82 0 659.1 CLO 62887 2020-01-16 00:00:00 5 2020-01-16 BK 13863 13863 9789332518377 (pbk) 659.1 CLO Clow, Kenneth E. Donald E. Baack Integrated advertising, promotion, and marketing communications Noida Pearson India Education Services Pvt. Ltd. 2019 455 p. : ill. ; 25 cm. Includes bibliographical references and index. Management sciences Marketing Marketing communication Advertising-management Marketing-planning Media channels Digital marketing Sales promotions Advertising FMS RSBM BK