Clow, Kenneth E. Donald E. Baack creator text Noida Pearson India Education Services Pvt. Ltd. 2019 monographic 455 p. : ill. ; 25 cm. Includes bibliographical references and index. Management sciences Marketing Marketing communication Advertising-management Marketing-planning Media channels Digital marketing Sales promotions Advertising FMS RSBM 659.1 CLO 9789332518377 (pbk)