TY  - BOOK
AU  - Clow,Kenneth E.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9789332518377 (pbk)
U1  - 659.1 
PY  - 2019///
CY  - Noida 
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management sciences
KW  - Marketing
KW  - Marketing communication
KW  - Advertising-management
KW  - Marketing-planning
KW  - Media channels
KW  - Digital marketing
KW  - Sales promotions
KW  - Advertising
KW  - FMS
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -