Etzel, Michael J.  Bruce J. Walker  William J. Stanton  Ajay Pandit <br/><br/>
Marketing 

 - New Delhi  Tata McGraw-Hill Education Pvt. Ltd.  2012 
 - xxvii, 880 p.  : ill.  ; 24 cm.  CD 
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>0070151563 (pbk) 9780070151567 0070151567 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Marketing research--Integrated marketing--Public relations--Personnel management- marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ