00581cam a2200145 a 4500020002200000020001800022020002100040082001500061100007200076245001400148260005800162300004000220500005100260650012400311  a 0070151563 (pbk)  a9780070151567  a0070151567 (pbk)00a658.8bETZ1 aEtzel, Michael J.aBruce J. WalkeraWilliam J. StantonaAjay Pandit10aMarketing  aNew DelhibTata McGraw-Hill Education Pvt. Ltd.c2012  axxvii, 880 p.b: ill.c; 24 cm.eCD  aIncludes bibliographical references and index  0aMarketingvManagementvMarketing researchvIntegrated marketingvPublic relationsvPersonnel management- marketingvFMS