TY  - BOOK
AU  - Etzel,Michael J.
TI  - Marketing
SN  -  0070151563 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Pvt. Ltd.
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Integrated marketing
KW  - Public relations
KW  - Personnel management- marketing
KW  - FMS
N1  - Includes bibliographical references and index
ER  -